Problem
The Problem
[State the pain in the reader's own words — one short paragraph, no jargon.]
Why Now
[What changed last week / last month that made this problem urgent?]
What They've Already Tried
[The one workaround the reader is using today. Be specific.]
Agitate
The Cost of Inaction
[What does this problem cost the reader in dollars / hours / lost opportunities per week?]
What Gets Worse
[Walk forward 3 / 6 / 12 months. What compounds?]
The Ripple
[Who else pays for this — the team, the family, the customers?]
Solution
The Answer
[Your solution, in the reader's words. One paragraph.]
Why This Works
[What's different about this approach vs what the reader has already tried.]
What Changes
[The reader's day-to-day, one week after they adopt this.]
Your turn
While you watch, we'll occasionally ask for a quick signal. Every answer is anonymous.
No audience prompts for this pitch.